Whether your business is based in US or Canada, if your company markets to Canadian consumers, you must adapt your marketing practices to comply with C-28, a new anti-spam law related to email communications.
Formerly known as C-28 and the Fighting Internet and Wireless Spam Act (FISA), Canada’s sweeping new federal law to regulate electronic messaging including email, is now known as Canada’s Anti-Spam Law (CASL). CASL adopts a consent-based “opt-in” framework to regulate electronic messages sent to or from Canada. CASL applies to any form of electronic marketing messaging including email, text, SMS, MMS, social media and instant messaging.
Join Melissa J. Bateman, CIPP and legal expert in world-wide marketing privacy regulations and Bart Geiser, VP of Sales and Marketing for this important third webinar designed to prepare your company for the impending regulations and related business impact.
This third session highlighted:
o Marketing Privacy Expertise
o Potential Solution Options
o Preference Center/Management
Download the third webinar that was recorded on Tuesday, September 27, 2011 from 12:00 PM - 12:30 PM EDT
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