Whether your business is based in US or Canada, if your company markets to Canadian consumers, you must adapt your marketing practices to comply with C-28, a new anti-spam law related to email communications.
Formerly known as C-28 and the Fighting Internet and Wireless Spam Act (FISA), Canada’s sweeping new federal law to regulate electronic messaging including email, is now known as Canada’s Anti-Spam Law (CASL). CASL adopts a consent-based “opt-in” framework to regulate electronic messages sent to or from Canada. CASL applies to any form of electronic marketing messaging including email, text, SMS, MMS, social media and instant messaging.
Join Melissa J. Bateman, CIPP and legal expert in world-wide marketing privacy regulations, and Bart Geiser, VP of Sales and Marketing for this important three-part webinar series designed to prepare your company for the impending regulations and related business impact.
The first session highlights:
o What is CASL and how will it affect your business?
o What is the scope of CASL?
o The possible fines and related risks of violation?
o What does your business need to do to prepare for CASL?
The second session highlights:
o Business preparedness - building policies and procedures to comply
The third session highlights:
o Third webinar highlights Bart Geiser, VP of Sales and Marketing as he discusses how capturing consumer preferences according to CASL can help you unlock your marketable universe. Bart specializes in helping Fortune 500 clients develop differentiating consumer contact strategies that create opportunity and drive revenue by strengthening the lifetime value of customer relationships.
Don’t miss this important FREE webinar series, ready for instant viewing.