Gryphon Hosts Webinar Series on the New Canadian Anti-Spam Law and the Impact on Electronic Marketing
NORWOOD, Mass., September. 20, 2011 Gryphon Networks, the leading provider of all-channel contact governance solutions to enterprises, announces the third installment of its three-part webinar series focused on marketing compliance with Canada's Anti-Spam Law (CASL), formerly known as C 28 and the Fighting Internet and Wireless Spam Act (FISA), designed to limit marketing activities to consumers without consent.
The free webinar series is open to marketing, legal and privacy personnel at companies that conduct outbound marketing to Canadian consumers, regardless of their location.
Catch up on the conversation with Melissa Bateman, CIPP, noted marketing privacy attorney and industry expert on email marketing, as she explains CASL, the proposed regulations, its implications on your business, as well as steps that can be taken to limit the risk and exposure of violation, fines and brand damage in the first and second recorded sessions
First webinar highlights were CAN-SPAM vs. CASL’s scope and impact, and an in depth analysis of the CRTC and Industry Canada proposed regulations.
Second webinar highlights were on business preparedness - building policies, procedures and technology infrastructure to comply with CASL and the proposed regulations.
Third webinar highlights Bart Geiser, VP of Sales and Marketing as he discusses how capturing consumer preferences according to CASL can help you unlock your marketable universe. Bart specializes in helping Fortune 500 clients develop differentiating consumer contact strategies that create opportunity and drive revenue by strengthening the lifetime value of customer relationships.
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable lists, Gryphon unlocks each client's marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon guarantees 100% compliance with Do-Not-Contact federal and state regulatory rules. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Contact: Joanne Pinto, 781-278-1936, email@example.com