Why You Should be Social Selling
Target the Right Opportunities
Utilizing social networks enables you to target key decision makers, target the right leads, position yourself as a thought leader, and nurture relationships. If you are selling to the big dogs at a company, social selling is an effective way to get noticed; 92% of B2B buyers are using social media platforms to engage with thought leaders in their industry (Bambu). Further, it is shown that social sellers attract 45% more opportunities than their peers, are 51% more likely to achieve quotas, and outsell their peers who do not use social 78% of the time (LinkedIn).
Improve Win Rates
One of the most significant benefits of social selling is the ability to improve lead quantity and quality. In fact, 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads, while a third said they earned more leads with the strategy (eMarketer). From there, due to improvement in lead generation, utilizing social selling can increase win rates by 5%, deal size by 35% (LinkedIn Sales Blog), and quota attainment by 51% (CSO Insights).
Generate More Revenue
Across the business climate, social selling has been shown to influence revenue in 14 industries including software, healthcare, and marketing (LinkedIn Sales Blog). A pattern of missing quota is a trend plaguing sales teams across the country. However, 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not (Sales for Life). Overall, companies with consistent social selling processes across their sales team are more likely to reach their revenue goals.
Instead of firing off another email that will remain unanswered, take a swing at connecting with prospects over social. If anything, it can’t hurt your business. So, give social selling a shot next quarter to both establish your personal brand and enhance the other selling methods being utilized at your organization.